Astute business people spend all their effort trying to create the perfect product – one that can market itself with time. However, users can’t just accept a product or service they don’t understand. That’s why even the elite companies still invest a lot in marketing their products.
The digital world has, with time, crowned animated videos among the superior marketing tools that any business can use. That’s mainly because our minds favor visual material more than any other form of content. The following 7 are the reasons why you should use video animation in marketing your business:
1. Animated Videos Increase Engagement
Even the inner child in you knows this. The carton movies that you would spend hours watching are a clear testimony that animation is king when it comes to engagement. With time, you may have stopped watching such movies, but have you really? Animated movies like Moana still gather a large audience, and a large part of it has to do with the engaging power of animation.
By teaming up with an award-winning video animation service like The Sketch Effect, businesses can tell their stories in the most engaging way possible. The secret lies in creativity and precision. How do you tell your story and ensure that it evokes the right emotions? That’s a question whose answer only a top-rated animation service provider can give.
2. Creating Animated Videos Is Cheaper
If you’ve just launched a new company and are looking forward to seeing it conquer the competition, congratulations (you can do it)! Among the top challenges that you will encounter on your way up is the lack of a large budget to work with. But that’s okay. There are plenty of options to make what you have work for you.
When it comes to marketing, video animation is not only an effective way to get your message out, but it’s also way cheaper. No video recording costs, travel & location expenses, or crew expenditures. All you need is a suitable animation services provider and you’re good to go!
3. Explain More Things in a Single Video
While live-action videos have the advantage of connecting with your audience dearly (especially when you pick the right actors and use non-verbal communication correctly), there is a limit to how much information you can have in a single shot. Animated videos are not prone to exhausted actors or attention drifts.
A single video can convey a lot of information without being boring to the audience, as long as you do it right.
4. It’s Easier to Explain Complex Concepts
Animation is the perfect solution for complex concepts whose explanation is daunting and can take a lot of time. Unlike live-action videos or lengthy text passages, animated videos are considerably easier to understand and create.
What’s more, they are the best input whenever you need to bring an idea to life.
5. Video Animation Is Entertaining
Your marketing strategies ought not to be boring. Video animation easily attracts attention through creativity and entertainment. You’ll be using animation as a “single fell swoop” technique that allows you to educate and entertain your audience in one go.
6. Capture a Large Part of the Mobile Audience
The mobile audience is composed largely of internet user who are completely glued to their screens, watching videos and viewing infographics more than reading text. Yet, this is the same audience that has an increased online shopping rate.
If you’re going to capture this audience, do so using interesting animated videos that are easily linkable to your brand. As long as the videos explain the relevance of your product or brand clearly, you will see an increase in the number of customers who interact with your brand on an ongoing basis.
7. Video Animation Remains Relevant Longer
You probably never knew this, but animation ages better than live-action videos or photographs. That’s all thanks to the imaginary environments in which these videos are created.
Since animations exist in a de-contextualized reality, you can easily use the same video to market your brand for a long period. What’s more, you can easily make updates where necessary without having to spend a lot or change many parts.
The success of your business is a true reflection of the quality of services and/or products you offer, and how well you market them. If you’ve gotten the first part right, why not get the latter correct as well?
Get in touch with The Sketch Effect today and access animation services that demonstrate why this is an award-winning animation services provider.