Embracing digital dentistry is an essential step to improving patient care and business operations. Learn how you can make the switch to intraoral scanners, CAD/CAM software solutions, and other digital dental technology that offers many benefits for clinics and labs.
Effective dentist marketing strategies understand that your audience’s needs and interests are constantly evolving. By upholding your core values while adapting to changes, you can build brand trust and create long-term loyalty.
Customized Websites
A dental practice’s website serves as their virtual storefront. It’s essential that it’s easy to navigate, looks modern, provides patient reviews, offers online appointment booking, and is optimized for search engines.
A well-designed site is one of the most important marketing tools for a dentist, especially during COVID-19. It helps reach patients, establish trust, and differentiate themselves from the competition.
One of the best ways to increase the conversion rate of your website is by adding a CTA (Call to Action). A CTA should be eye-catching, and it should encourage users to take a desired action.
A customized dental website can also help patients with their concerns and questions regarding the COVID-19 outbreak. For example, a website can feature testimonials from existing patients to help reassure new patients of the office’s safety protocol. It can also include an online patient form system that enables patients to fill out critical care components from the comfort of their home.
Display Advertising
Using proven digital advertising technologies, dental groups and DSOs can reach new patients faster and more effectively. This helps them stay competitive in a rapidly evolving industry.
Google Display Ads are photo-based ads that appear on the side or top of websites and are a great way to promote your practice. They are still pay-per-click (PPC) ads, but they differ from search PPC ads in that they aren’t based on keywords but rather on users’ interest and demographics.
By incorporating location extensions in your Google Ads campaign, you can showcase your office’s address, phone number, and map directly within your ads. This allows you to target local patients who are actively searching for a dentist in your area, helping to generate higher-quality leads and increase appointments. In addition, utilizing promotion extensions in your campaigns can help you showcase special offers and discounts that are relevant to dental patients. This can drive up click-through rates and conversions.
Email Marketing
Email marketing is a powerful and effective way for dentists to connect with their existing and potential customers. By providing valuable content and updates, you can build trust between your dental practice and your subscribers.
For example, sending reminder emails for upcoming appointments can help keep patients accountable and reduce no-show rates. Additionally, you can use email to promote new services and products your dental office may offer.
Emails are also a great way to invite patients to leave reviews on social media or other online review sites. When these reviews are published, they can help potential customers learn more about your business and encourage them to book an appointment. In addition, you can send your subscribers an email after every appointment asking them to share their experience at your practice. By doing so, you can encourage more new and repeat clients. Emails are a cost-effective marketing channel with an average ROI of $32 for each dollar spent.
Social Media
The digital world can feel intimidating, especially for a business like a dental practice. However, having a strong social media presence can build trust and credibility. It can also encourage new patients to schedule an appointment.
Providing content that showcases your clinic’s modern techniques and equipment will help to ease your audience’s concerns. Sharing a video clip of a patient (with their consent) talking about their experience during a procedure is another way to build confidence in your practice.
Facebook ads are an effective tool for dentists to reach their local audiences, allowing them to target users by demographics and other attributes that are relevant to their practice. In addition, social platforms such as TikTok allow dentists to engage with their audience through short videos, promoting special offers and creating an authentic relationship that builds trust. A good social media strategy will also increase your website traffic, making it easier for potential clients to find your clinic online.
